CLIENT:

SouthHaus

November 2022

SouthHaus

A new home for digital nomads

The client wanted to build a platform to attract digital nomads to Southern Europe during the winter season.

CREATIVE SOLUTION:

We created Southhaus_, a new concept of accommodation booking platform for discerning digital nomads that focuses on creating a real sense of community among its members through customised events and activities. The vision includes the development of an App that acts like a Loyalty Program and can be used for networking. The business is focused on digital nomads from northern Europe looking to spend the winter in the Mediterranean, hence the warm, soft visual identity with artisanal touches that we have created.

SERVICES OFFERED:

Business Strategy · Brand Strategy · Identity Design · Artistic Direction · Web Design and Development · Digital Marketing Strategy and Management · Brand guardianship · Naming

WEB DESIGN & DIGITAL MARKETING

Together with the Catalan designer and developer Anna Franques, we applied the elements of visual identity to an aesthetic, dynamic website with a focus on image over text. For bookings, we integrated Cloudbeds and added a blog to improve SEO. We also established a brand strategy focused on Google Ads, Social Media Engagment, SEO, and SEM.