Shea Arnauld established her eponymous PR and communications brand in 2024 halfway between Madrid and Paris. After an initial free consultation, we defined her personal values ​​and brand vision. From that information, we were able to carry out a comprehensive brand strategy which included steps such as second analysis, positioning, art direction and visual references. In the second phase we brought the concept to life through the brand kit, collateral design, landing page design and artistic direction. The result was an elegant yet playful visual identity. Finally, we implemented the design on social media and offered brand monitoring during the first three months.