CLIENT:
Kalman Group
FEBRUARY
2024
Kalman Group
Real Estate solutions for the modern world.
Construction group leading the development of luxury housing in Jalisco, Mexico.
BRIEF:
Kalman Group was founded by Eduardo Kalman in 1985 in Guadalajara, Jalisco, first as a metallurgical workshop between father and son, and later as a construction company and developer of real estate projects. The client contacted us to elevate the existing brand; giving it elegance without losing its "tapatío" character.
SERVICES:
Brand Strategy · Market analysis · Secondary analysis · Visual identity design · Social Media content design · Art direction
TYPOGRAPHY AND COLOUR PALETTE
We chose an easy-to-read and elegant Swiss font, with a charismatic K, which we combined in different weights and spacing. The color palette references the tones of the Guadalajara landscape, with different green tones of the agave, and the cream and orange colors of the terrain that surrounds Guadalajara.
LOGO
We created a typographic logo and then applied its negative space to pieces of stationery such as business cards, envelopes and advertising banners. The resulting triangles make the design somewhat sharp, giving it a masculine character.
