Shoe Dog – Phil Knight
OUR FAVORITE PART:
“Había muchos caminos de bajada del Monte Fuji, según mi guía, pero solo uno de subida. Ahí va una lección de vida, pensé.”
SUMMARY:
Shoe Dog is the title of the biography of Phil Knight, the founder and former CEO of Nike. Knight, the man who revolutionised the sportswear market and the fashion industry by making it ‘cool’ to wear sportswear, bares his soul for 400 pages, narrating the odyssey of setting up a company in an era in which the Internet seemed like a concept straight out of a sci-fi novel.
Although the book ends before the years in which Nike faced harsh criticism over issues such as factory scandals in Asia or celebrity contracts whose reputations were sullied, Shoe Dog is an inspiring story of self-improvement that offers a surprisingly honest portrait about the tycoon’s quirks. The narrative style is impeccable, agile and bewitching, provoking an immediate interest in the subject even if one has never bought a pair of Nikes.
