{"id":929,"date":"2023-01-09T10:51:41","date_gmt":"2023-01-09T10:51:41","guid":{"rendered":"https:\/\/alealuxurybranding.com\/?p=929"},"modified":"2023-01-23T11:26:29","modified_gmt":"2023-01-23T11:26:29","slug":"branding-hostelero-design","status":"publish","type":"post","link":"https:\/\/alealuxurybranding.com\/branding-hostelero-design\/","title":{"rendered":"Branding Hostelero: C\u00f3mo se Diferencia del Branding Tradicional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"929\" class=\"elementor elementor-929\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fabea6 e-con-full elementor-invisible e-con\" data-id=\"7fabea6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bc2f9 e-con-full e-con\" data-id=\"69bc2f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538e621 elementor-widget elementor-widget-image\" data-id=\"538e621\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2.jpg\" class=\"attachment-large size-large wp-image-984\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2.jpg 588w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2-300x300.jpg 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2-150x150.jpg 150w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08faafb elementor-widget elementor-widget-heading\" data-id=\"08faafb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Branding Hostelero: C\u00f3mo se diferencia del Branding Tradicional.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f86f1 elementor-widget elementor-widget-text-editor\" data-id=\"d3f86f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Branding. Empecemos por ah\u00ed. El branding, o gesti\u00f3n de marca,<br \/>es un proceso desconocido para la gran mayor\u00eda de la gente, incluso para la mayor\u00eda de los empresarios. Se confunde frecuentemente con el marketing a pesar de ser mucho m\u00e1s ambicioso que este en lo que respecta a alcance y comprensi\u00f3n profunda de un negocio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc44b1 elementor-widget elementor-widget-heading\" data-id=\"afc44b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En su forma m\u00e1s pura, el branding engloba la estrategia, desarrollo, dise\u00f1o y comunicaci\u00f3n de una marca<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddde838 e-con-full e-con\" data-id=\"ddde838\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db44916 elementor-widget elementor-widget-text-editor\" data-id=\"db44916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lo que puede incluir tambi\u00e9n el marketing. Lo que se pretende conseguir con esto es mejorar la reputaci\u00f3n de un producto o servicio en el mercado, diferenci\u00e1ndolo de sus competidores para, en \u00faltima instancia, incrementar las ventas.<\/p><p>Un error com\u00fan es pensar que el branding se limita al dise\u00f1o de elementos gr\u00e1ficos como el logo o la tipograf\u00eda cuando estos son solo una etapa corta dentro del proyecto de gesti\u00f3n de una marca. El branding va mucho m\u00e1s all\u00e1 y es mucho m\u00e1s crucial para la supervivencia de un negocio de lo que se cree. Comienza por la creaci\u00f3n de atributos intangibles como los valores y promesa de marca a partir del an\u00e1lisis del mercado y la personalidad del consumidor. Es un proceso que tiene en cuenta tendencias sociales, pol\u00edticas y econ\u00f3micas, as\u00ed como factores psicol\u00f3gicos individuales y grupales.<\/p><p>El objetivo es sentar las bases de una conexi\u00f3n emocional entre el consumidor y el producto para que el primero se identifique con el segundo en funci\u00f3n de sus valores, personalidad y gustos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0137307 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0137307\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 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class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres seguir leyendo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50919a9 elementor-widget elementor-widget-text-editor\" data-id=\"50919a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9janos tu email y recibe inmediatamente un pdf maquetado con el resto del art\u00edculo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afe83a elementor-button-align-start elementor-widget elementor-widget-global elementor-global-1556 elementor-widget-form\" data-id=\"7afe83a\" data-element_type=\"widget\" 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for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1985375 e-con-full e-con\" data-id=\"1985375\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a09052c e-add-col-1 e-add-col-tablet-1 e-add-col-mobile-1 e-add-posts-layout-default e-add-align-left elementor-widget elementor-widget-global elementor-global-920 elementor-widget-e-query-posts\" data-id=\"a09052c\" data-element_type=\"widget\" data-settings=\"{&quot;grid_columns_grid&quot;:1,&quot;scrollreveal_effect_type&quot;:&quot;1&quot;,&quot;grid_columns_grid_tablet&quot;:1,&quot;grid_grid_type&quot;:&quot;flex&quot;,&quot;grid_columns_grid_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"e-query-posts.grid\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t                <div class=\"e-add-posts-container e-add-posts reveal-effect reveal-effect-1 e-add-skin-grid e-add-skin-grid-flex \">\r\n                    <div class=\"e-add-posts-wrapper e-add-proto-wrapper e-add-wrapper-grid e-add-wrapper-e-skin \">\r\n                <article class=\"e-add-querytype-post e-add-post e-add-post-item e-add-post-item-a09052c e-add-proto-item e-add-item-grid e-add-item-e-skin  post-2821 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" data-post-id=\"2821\" data-index=\"0\">\r\n                    <div class=\"e-add-post-block e-add-post-block-0\">\r\n\r\n                <div class=\" e-add-item e-add-item_image elementor-repeater-item-941cf95\" data-item-id=\"941cf95\"><a class=\"e-add-post-image\" href=\"https:\/\/alealuxurybranding.com\/comunidad-y-conservacion-el-turismo-sostenible-no-puede-prescindir-de-ninguna-de-ellas\/\"><figure class=\"e-add-img\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-1024x1024.png\" class=\"attachment-large size-large wp-image-2827\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-1024x1024.png 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-300x300.png 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-150x150.png 150w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-768x768.png 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/a><\/div><div class=\" e-add-item e-add-item_title elementor-repeater-item-b2ca5a1\" data-item-id=\"b2ca5a1\"><h3 class=\"e-add-post-title\"><a href=\"https:\/\/alealuxurybranding.com\/comunidad-y-conservacion-el-turismo-sostenible-no-puede-prescindir-de-ninguna-de-ellas\/\" title=\"Comunidad y Conservaci\u00f3n: el turismo sostenible no puede prescindir de ninguna de ellas.\">Comunidad y Conservaci\u00f3n: el turismo sostenible no puede prescindir de ninguna de ellas.<\/a><\/h3><\/div>            <\/div>\r\n                        <\/article>\r\n                    <article class=\"e-add-querytype-post e-add-post e-add-post-item e-add-post-item-a09052c e-add-proto-item e-add-item-grid e-add-item-e-skin  post-911 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" data-post-id=\"911\" data-index=\"1\">\r\n                    <div class=\"e-add-post-block e-add-post-block-1\">\r\n\r\n                <div class=\" e-add-item e-add-item_image elementor-repeater-item-941cf95\" data-item-id=\"941cf95\"><a class=\"e-add-post-image\" href=\"https:\/\/alealuxurybranding.com\/creatividad-design\/\"><figure class=\"e-add-img\"><img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288-903x1024.jpg\" class=\"attachment-large size-large wp-image-1279\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288-903x1024.jpg 903w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288-264x300.jpg 264w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288-768x871.jpg 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288-1354x1536.jpg 1354w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288-1806x2048.jpg 1806w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/pexels-milad-farhani-7723767-scaled-e1673847335288.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/a><\/div><div class=\" e-add-item e-add-item_title elementor-repeater-item-b2ca5a1\" data-item-id=\"b2ca5a1\"><h3 class=\"e-add-post-title\"><a href=\"https:\/\/alealuxurybranding.com\/creatividad-design\/\" title=\"La Creatividad Atraviesa un Nuevo Renacimiento\">La Creatividad Atraviesa un Nuevo Renacimiento<\/a><\/h3><\/div>            <\/div>\r\n                        <\/article>\r\n                    <article class=\"e-add-querytype-post e-add-post e-add-post-item e-add-post-item-a09052c e-add-proto-item e-add-item-grid e-add-item-e-skin  post-890 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" data-post-id=\"890\" data-index=\"2\">\r\n                    <div class=\"e-add-post-block e-add-post-block-2\">\r\n\r\n                <div class=\" e-add-item e-add-item_image elementor-repeater-item-941cf95\" data-item-id=\"941cf95\"><a class=\"e-add-post-image\" href=\"https:\/\/alealuxurybranding.com\/psicodelicos-setas-y-ayahuasca-como-el-turismo-de-bienestar-esta-abriendo-la-puerta-a-los-alucinogenos\/\"><figure class=\"e-add-img\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-1024x1024.png\" class=\"attachment-large size-large wp-image-1273\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-1024x1024.png 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-300x300.png 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-150x150.png 150w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-768x768.png 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/a><\/div><div class=\" e-add-item e-add-item_title elementor-repeater-item-b2ca5a1\" data-item-id=\"b2ca5a1\"><h3 class=\"e-add-post-title\"><a href=\"https:\/\/alealuxurybranding.com\/psicodelicos-setas-y-ayahuasca-como-el-turismo-de-bienestar-esta-abriendo-la-puerta-a-los-alucinogenos\/\" title=\"Psicod\u00e9licos y el Futuro de la Hosteler\u00eda\">Psicod\u00e9licos y el Futuro de la Hosteler\u00eda<\/a><\/h3><\/div>            <\/div>\r\n                        <\/article>\r\n                        <\/div>\r\n                        <\/div>\r\n                        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding Hostelero: C\u00f3mo se diferencia del Branding Tradicional. Branding. Empecemos por ah\u00ed. El branding, o gesti\u00f3n de marca, es un proceso desconocido para la gran mayor\u00eda de la gente, incluso para la mayor\u00eda de los empresarios. Se confunde frecuentemente con el marketing a pesar de ser mucho m\u00e1s ambicioso que este en lo que respecta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"loftloader_pro_show_once":"","loftloader_pro_page_shortcode":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.9 (Yoast SEO v16.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Hostelero: C\u00f3mo se Diferencia del Branding Tradicional - Alea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alealuxurybranding.com\/branding-hostelero-design\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Hostelero: C\u00f3mo se Diferencia del Branding Tradicional\" \/>\n<meta property=\"og:description\" content=\"Branding Hostelero: C\u00f3mo se diferencia del Branding Tradicional. Branding. Empecemos por ah\u00ed. El branding, o gesti\u00f3n de marca, es un proceso desconocido para la gran mayor\u00eda de la gente, incluso para la mayor\u00eda de los empresarios. 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