{"id":1604,"date":"2023-01-09T10:37:41","date_gmt":"2023-01-09T10:37:41","guid":{"rendered":"https:\/\/alealuxurybranding.com\/creativity\/"},"modified":"2023-01-23T11:12:45","modified_gmt":"2023-01-23T11:12:45","slug":"creativity","status":"publish","type":"post","link":"https:\/\/alealuxurybranding.com\/en\/creativity\/","title":{"rendered":"Creativity&#8217;s Renaissance: How a Skill That Should Never Have Been Devalued is Making a Comeback."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1604\" class=\"elementor elementor-1604 elementor-911\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fabea6 e-con-full elementor-invisible e-con\" data-id=\"7fabea6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bc2f9 e-con-full e-con\" data-id=\"69bc2f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538e621 elementor-widget elementor-widget-image\" data-id=\"538e621\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"458\" height=\"540\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/creativity-web.png\" class=\"attachment-large size-large wp-image-1723\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/creativity-web.png 458w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/creativity-web-254x300.png 254w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08faafb elementor-widget elementor-widget-heading\" data-id=\"08faafb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How a skill that should never have been devalued is undergoing a promising renaissance.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f86f1 elementor-widget elementor-widget-text-editor\" data-id=\"d3f86f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Creativity allows brands to connect with consumers at a more personal level and build long-lasting, loyalty-led relationships with them; a valuable asset in times of uncertainty and instability. If there is a time to be creative that is now. In this article we explain why.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8353e elementor-widget elementor-widget-heading\" data-id=\"fb8353e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Matter of Attiude<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ca990 elementor-widget elementor-widget-text-editor\" data-id=\"99ca990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If every time you talk about why you want to study Fine Arts instead of Law your parents give you a disappointed look, you might want to mention a couple of the arguments below.<\/p>\n<p>Creative jobs are on the rise.<br \/>And they are well paid (or at least better paid than 10 years ago).<\/p>\n<p>Gone are the days when it was considered that an artist did not mind working for free. We are slowly reclaiming the right that should always have been ours: the recognition of our contribution to society.<\/p>\n<p>As the pandemic turned lawyers and engineers into spontaneous chefs broadcasting their recipes on YouTube and abstract painters selling their pieces as NFTs, the world began to realize that the role of creativity in society transcends that of mere entertainment and is, in fact, a matter of life and death (or a matter of staying sane or going nuts, if one wants to sound less melodramatic).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddde838 e-con-full e-con\" data-id=\"ddde838\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db44916 elementor-widget elementor-widget-text-editor\" data-id=\"db44916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creative jobs are gaining momentum in large part because art, design, and abstract thinking are becoming increasingly popular solutions for dealing with society&#8217;s modern concerns such as mental health, climate change, and digital burnout. The dearth of sensory experiences in our WFH routines and digital lives has left us thirsty for more genuine and creative moments. The kind of moments where we put the left brain to rest and let the right brain fantasize.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9969075 elementor-widget elementor-widget-heading\" data-id=\"9969075\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creativity is not just a momentary social preference, it is also an unstoppable trend in the labor market.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c73bd elementor-widget elementor-widget-text-editor\" data-id=\"49c73bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The unbridled pace at which automation is replacing logical and repetitive jobs is giving way to abstraction and experimentation. Proof of this is the considerable increase in the number of creative recruits by companies normally considered &#8216;technical&#8217; such as IBM, Mercedes or KPMG.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0137307 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0137307\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider 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class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want to keep reading?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50919a9 elementor-widget elementor-widget-text-editor\" data-id=\"50919a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Leave your email and get a pdf copy of the article.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce76be elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"6ce76be\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" 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class=\"elementor-widget-container\">\n\t\t\t                <div class=\"e-add-posts-container e-add-posts reveal-effect reveal-effect-1 e-add-skin-grid e-add-skin-grid-flex \">\r\n                    <div class=\"e-add-posts-wrapper e-add-proto-wrapper e-add-wrapper-grid e-add-wrapper-e-skin \">\r\n                <article class=\"e-add-querytype-post e-add-post e-add-post-item e-add-post-item-a09052c e-add-proto-item e-add-item-grid e-add-item-e-skin  post-2832 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-post-id=\"2832\" data-index=\"0\">\r\n                    <div class=\"e-add-post-block e-add-post-block-0\">\r\n\r\n                <div class=\" e-add-item e-add-item_image elementor-repeater-item-941cf95\" data-item-id=\"941cf95\"><a class=\"e-add-post-image\" href=\"https:\/\/alealuxurybranding.com\/en\/community-and-conservation-sustainable-tourism-cant-do-without-any-of-them\/\"><figure class=\"e-add-img\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-1024x1024.png\" class=\"attachment-large size-large wp-image-2828\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-1024x1024.png 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-300x300.png 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-150x150.png 150w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC-768x768.png 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/02\/CONSERVATION-PIC.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/a><\/div><div class=\" e-add-item e-add-item_title elementor-repeater-item-b2ca5a1\" data-item-id=\"b2ca5a1\"><h3 class=\"e-add-post-title\"><a href=\"https:\/\/alealuxurybranding.com\/en\/community-and-conservation-sustainable-tourism-cant-do-without-any-of-them\/\" title=\"Community and Conservation: sustainable tourism can&#8217;t do without any of them.\">Community and Conservation: sustainable tourism can&#8217;t do without any of them.<\/a><\/h3><\/div>            <\/div>\r\n                        <\/article>\r\n                    <article class=\"e-add-querytype-post e-add-post e-add-post-item e-add-post-item-a09052c e-add-proto-item e-add-item-grid e-add-item-e-skin  post-1600 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-post-id=\"1600\" data-index=\"1\">\r\n                    <div class=\"e-add-post-block e-add-post-block-1\">\r\n\r\n                <div class=\" e-add-item e-add-item_image elementor-repeater-item-941cf95\" data-item-id=\"941cf95\"><a class=\"e-add-post-image\" href=\"https:\/\/alealuxurybranding.com\/en\/hospitality-branding-how-is-it-different-from-traditional-branding\/\"><figure class=\"e-add-img\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2.jpg\" class=\"attachment-large size-large wp-image-1410\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2.jpg 588w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2-300x300.jpg 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Alea-Luxury-Branding2-150x150.jpg 150w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/a><\/div><div class=\" e-add-item e-add-item_title elementor-repeater-item-b2ca5a1\" data-item-id=\"b2ca5a1\"><h3 class=\"e-add-post-title\"><a href=\"https:\/\/alealuxurybranding.com\/en\/hospitality-branding-how-is-it-different-from-traditional-branding\/\" title=\"Hospitality Branding: How is it different from traditional branding?\">Hospitality Branding: How is it different from traditional branding?<\/a><\/h3><\/div>            <\/div>\r\n                        <\/article>\r\n                    <article class=\"e-add-querytype-post e-add-post e-add-post-item e-add-post-item-a09052c e-add-proto-item e-add-item-grid e-add-item-e-skin  post-1608 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-post-id=\"1608\" data-index=\"2\">\r\n                    <div class=\"e-add-post-block e-add-post-block-2\">\r\n\r\n                <div class=\" e-add-item e-add-item_image elementor-repeater-item-941cf95\" data-item-id=\"941cf95\"><a class=\"e-add-post-image\" href=\"https:\/\/alealuxurybranding.com\/en\/psychedelics\/\"><figure class=\"e-add-img\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-1024x1024.png\" class=\"attachment-large size-large wp-image-1424\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-1024x1024.png 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-300x300.png 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-150x150.png 150w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text-768x768.png 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Add-a-little-bit-of-body-text.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/a><\/div><div class=\" e-add-item e-add-item_title elementor-repeater-item-b2ca5a1\" data-item-id=\"b2ca5a1\"><h3 class=\"e-add-post-title\"><a href=\"https:\/\/alealuxurybranding.com\/en\/psychedelics\/\" title=\"Psychedelics &amp; the Future of Hospitality\">Psychedelics &amp; the Future of Hospitality<\/a><\/h3><\/div>            <\/div>\r\n                        <\/article>\r\n                        <\/div>\r\n                        <\/div>\r\n                        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How a skill that should never have been devalued is undergoing a promising renaissance. Creativity allows brands to connect with consumers at a more personal level and build long-lasting, loyalty-led relationships with them; a valuable asset in times of uncertainty and instability. If there is a time to be creative that is now. In this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"loftloader_pro_show_once":"","loftloader_pro_page_shortcode":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.9 (Yoast SEO v16.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creativity&#039;s Renaissance: How a Skill That Should Never Have Been Devalued is Making a Comeback. - Alea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alealuxurybranding.com\/en\/creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creativity&#039;s Renaissance: How a Skill That Should Never Have Been Devalued is Making a Comeback.\" \/>\n<meta property=\"og:description\" content=\"How a skill that should never have been devalued is undergoing a promising renaissance. 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