{"id":3545,"date":"2024-04-11T14:35:00","date_gmt":"2024-04-11T14:35:00","guid":{"rendered":"https:\/\/alealuxurybranding.com\/portfolio\/muse\/"},"modified":"2024-10-23T17:20:58","modified_gmt":"2024-10-23T17:20:58","slug":"muse","status":"publish","type":"portfolio","link":"https:\/\/alealuxurybranding.com\/en\/portfolio\/muse\/","title":{"rendered":"Muse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3545\" class=\"elementor elementor-3545 elementor-3507\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50f264 e-con-boxed e-con\" data-id=\"f50f264\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24739ab e-con-full e-con\" data-id=\"24739ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-878ae02 elementor-widget elementor-widget-heading\" data-id=\"878ae02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">CLIENT:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ad101 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"46ad101\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Muse<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7a9e64 e-con-full e-con\" data-id=\"d7a9e64\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dee02 elementor-widget elementor-widget-heading\" data-id=\"d6dee02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DECEMBER<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8695564 elementor-widget elementor-widget-heading\" data-id=\"8695564\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2023<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d91ee6e e-con-full e-con\" data-id=\"d91ee6e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfffb3 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9bfffb3\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Muse<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf69e6 elementor-widget elementor-widget-heading\" data-id=\"cbf69e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">a retro-futuristic dream.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c334c elementor-widget elementor-widget-text-editor\" data-id=\"a4c334c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The music streaming platform that puts storytelling at the centre of the listening experience.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5931c0 e-con-boxed e-con\" data-id=\"b5931c0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d50b68 e-con-full e-con\" data-id=\"6d50b68\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77b8f89 e-con-boxed e-con\" data-id=\"77b8f89\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df10158 elementor-widget elementor-widget-heading\" data-id=\"df10158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRIEF:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e1f8b elementor-widget elementor-widget-heading\" data-id=\"f1e1f8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Giulio Bascietto broke up with his ex-girlfriend he never imagined that heartbreak would end up taking the form of a new company, and even less so, that it would end up becoming a new way of listening to and sharing music. Muse is the first music social media platform that relegates the algorithm to the background, and emphasizes user engagement to provide an extremely personal and empathetic listening experience. \nThat nostalgic nature of the experience is what we have encapsulated in the Muse brand: a retro-futuristic experiment with a feminine touch and lots of charisma.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52da73 e-con-boxed e-con\" data-id=\"b52da73\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dba884 elementor-widget elementor-widget-heading\" data-id=\"3dba884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b18a48 elementor-widget elementor-widget-heading\" data-id=\"2b18a48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Strategy \u00b7 Market analysis \u00b7 Secondary analysis \u00b7 Brand identity \u00b7 Art direction \u00b7 Social media content design \u00b7 Consulting \u00b7 Copywriting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a74c7d0 e-con-boxed e-con\" data-id=\"a74c7d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86a51ae elementor-widget elementor-widget-gallery\" data-id=\"86a51ae\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.9.2 - 21-12-2022 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.elementor-animated-item--enter-from-right,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-top,.e-gallery-item:hover .elementor-gallery__item-overlay-bg,.e-gallery-item:hover .elementor-gallery__item-overlay-content,.e-gallery-item:hover .elementor-gallery__item-overlay-content__description,.e-gallery-item:hover .elementor-gallery__item-overlay-content__title{opacity:1}a.elementor-item.elementor-gallery-title{color:var(--galleries-title-color-normal)}a.elementor-item.elementor-gallery-title.elementor-item-active,a.elementor-item.elementor-gallery-title.highlighted,a.elementor-item.elementor-gallery-title:focus,a.elementor-item.elementor-gallery-title:hover{color:var(--galleries-title-color-hover)}a.elementor-item.elementor-gallery-title.elementor-item-active{color:var(--gallery-title-color-active)}.e-con-inner>.elementor-widget-gallery,.e-con>.elementor-widget-gallery{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/10\/font.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-86a51ae\" data-elementor-lightbox-title=\"font\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg5NiwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEwXC9mb250LmpwZyIsInNsaWRlc2hvdyI6ImFsbC04NmE1MWFlIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/10\/font-1024x576.jpg\" data-width=\"800\" data-height=\"450\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/10\/Colour-guidelines.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-86a51ae\" data-elementor-lightbox-title=\"Colour guidelines\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg5OCwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEwXC9Db2xvdXItZ3VpZGVsaW5lcy5qcGciLCJzbGlkZXNob3ciOiJhbGwtODZhNTFhZSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/10\/Colour-guidelines-1024x576.jpg\" data-width=\"800\" data-height=\"450\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d6fbbe e-con-boxed e-con\" data-id=\"1d6fbbe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b45e060 e-con-full e-con\" data-id=\"b45e060\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8dd0023 e-con-boxed e-con\" data-id=\"8dd0023\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f025797 elementor-widget elementor-widget-heading\" data-id=\"f025797\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TYPOGRAPHY:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485bd04 elementor-widget elementor-widget-heading\" data-id=\"485bd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After exploring the visual identities of retro-futuristic brands like MTV; and vintage objects such as vinyl, video games and posters from the 70s and 80s, we selected a bold and curved typography such as Motter Ombra for the company name and titles.\n\nWe contrasted the voluptuous character of this main font with the rigid ABC Diatype Mono in the body text and finally balanced the two with ABC Diaype Medium in the subtitles and printed materials.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17280dc e-con-boxed e-con\" data-id=\"17280dc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aa047 elementor-widget elementor-widget-heading\" data-id=\"b0aa047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COLOUR:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d5296 elementor-widget elementor-widget-heading\" data-id=\"74d5296\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The colour palette is extensive, combining five main cold-hued colours, with two complementary vibrant tones.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb12946 e-con-boxed e-con\" data-id=\"bb12946\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a729af7 elementor-widget elementor-widget-gallery\" data-id=\"a729af7\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a729af7\" data-elementor-lightbox-title=\"muse feed 2\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUxNSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9tdXNlLWZlZWQtMi5qcGciLCJzbGlkZXNob3ciOiJhbGwtYTcyOWFmNyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-2.jpg\" data-width=\"1080\" data-height=\"1080\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a729af7\" data-elementor-lightbox-title=\"muse feed 3\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUxNywidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9tdXNlLWZlZWQtMy5qcGciLCJzbGlkZXNob3ciOiJhbGwtYTcyOWFmNyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-3.jpg\" data-width=\"1080\" data-height=\"1080\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-a729af7\" data-elementor-lightbox-title=\"muse feed 4\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUxOSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9tdXNlLWZlZWQtNC0xLmpwZyIsInNsaWRlc2hvdyI6ImFsbC1hNzI5YWY3In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-4-1.jpg\" data-width=\"1080\" data-height=\"1080\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69393e4 e-con-boxed e-con\" data-id=\"69393e4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50ee61f elementor-widget elementor-widget-image\" data-id=\"50ee61f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/Light-banner_3000-1024x683.png\" class=\"attachment-large size-large wp-image-3523\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/Light-banner_3000-1024x683.png 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/Light-banner_3000-300x200.png 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/Light-banner_3000-768x512.png 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/Light-banner_3000-1536x1024.png 1536w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/Light-banner_3000-2048x1365.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d00cf2d e-con-boxed e-con\" data-id=\"d00cf2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0299ed e-con-boxed e-con\" data-id=\"e0299ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fab345a elementor-widget elementor-widget-heading\" data-id=\"fab345a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BEYOND BRANDING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97bac8 elementor-widget elementor-widget-heading\" data-id=\"a97bac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To enhance the creative side of the brand, we developed a \"beyond branding\" strategy, in which the brand - whose visual identity is highly recognizable - can undergo changes in some elements depending on the context in which it is applied.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2355cca e-con-boxed e-con\" data-id=\"2355cca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8ddf0 elementor-widget elementor-widget-gallery\" data-id=\"fd8ddf0\" data-element_type=\"widget\" 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href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-8.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fd8ddf0\" data-elementor-lightbox-title=\"muse feed 8\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyNSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA0XC9tdXNlLWZlZWQtOC5wbmciLCJzbGlkZXNob3ciOiJhbGwtZmQ4ZGRmMCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-8-768x768.png\" data-width=\"768\" data-height=\"768\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2024\/04\/muse-feed-9.jpg\" 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class=\"elementor-element elementor-element-f212e8a elementor-widget elementor-widget-spacer\" data-id=\"f212e8a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-column 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3538,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.9 (Yoast SEO v16.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muse - Alea<\/title>\n<meta name=\"description\" content=\"Brand Strategy, Design and Creative Direction for the music streaming platform Muse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alealuxurybranding.com\/en\/portfolio\/muse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muse\" \/>\n<meta property=\"og:description\" content=\"Brand Strategy, Design and Creative Direction for the music streaming 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