{"id":3300,"date":"2023-12-13T16:03:52","date_gmt":"2023-12-13T16:03:52","guid":{"rendered":"https:\/\/alealuxurybranding.com\/portfolio\/varro\/"},"modified":"2023-12-18T18:10:43","modified_gmt":"2023-12-18T18:10:43","slug":"varro","status":"publish","type":"portfolio","link":"https:\/\/alealuxurybranding.com\/en\/portfolio\/varro\/","title":{"rendered":"Varro."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3300\" class=\"elementor elementor-3300 elementor-3210\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50f264 e-con-boxed e-con\" data-id=\"f50f264\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24739ab e-con-full e-con\" data-id=\"24739ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-878ae02 elementor-widget elementor-widget-heading\" data-id=\"878ae02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">CLIENT:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ad101 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"46ad101\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Varro.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7a9e64 e-con-full e-con\" data-id=\"d7a9e64\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dee02 elementor-widget elementor-widget-heading\" data-id=\"d6dee02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DECEMBER<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8695564 elementor-widget elementor-widget-heading\" data-id=\"8695564\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2023<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d91ee6e e-con-full e-con\" data-id=\"d91ee6e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfffb3 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9bfffb3\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Varro.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf69e6 elementor-widget elementor-widget-heading\" data-id=\"cbf69e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">A window into the soul of Morocco.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c334c elementor-widget elementor-widget-text-editor\" data-id=\"a4c334c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Moroccan clay pieces that show the lesser-known side of the North African country, characterized by its elegant simplicity and refreshing inventiveness.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5931c0 e-con-boxed e-con\" data-id=\"b5931c0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d50b68 e-con-full e-con\" data-id=\"6d50b68\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77b8f89 e-con-boxed e-con\" data-id=\"77b8f89\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df10158 elementor-widget elementor-widget-heading\" data-id=\"df10158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRIEF:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e1f8b elementor-widget elementor-widget-heading\" data-id=\"f1e1f8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The founders of Varro needed a comprehensive rebranding strategy so that their brand identity could match the quality and creativity of their products. We were asked to change all the visual elements, from the logo to the collaterals design, so we led the entire design project, including a beautiful art direction together with IETU films. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52da73 e-con-boxed e-con\" data-id=\"b52da73\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dba884 elementor-widget elementor-widget-heading\" data-id=\"3dba884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b18a48 elementor-widget elementor-widget-heading\" data-id=\"2b18a48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Express Brand Strategy \u00b7 Competitor analysis \u00b7 Reference analysis \u00b7 Visual identity design \u00b7 Collateral design \u00b7 Redesign of social media content \u00b7 Art direction \u00b7 Brand guardianship <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c9984 e-con-boxed e-con\" data-id=\"31c9984\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b001181 elementor-widget elementor-widget-image\" data-id=\"b001181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00010-1024x684.jpeg\" class=\"attachment-large size-large wp-image-3349\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00010-1024x684.jpeg 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00010-300x200.jpeg 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00010-768x513.jpeg 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00010-1536x1026.jpeg 1536w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00010-2048x1368.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d6fbbe e-con-boxed e-con\" data-id=\"1d6fbbe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b45e060 e-con-full e-con\" data-id=\"b45e060\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8dd0023 e-con-boxed e-con\" data-id=\"8dd0023\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f025797 elementor-widget elementor-widget-heading\" data-id=\"f025797\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COLORS:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485bd04 elementor-widget elementor-widget-heading\" data-id=\"485bd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Each Varro vase, tagine and plate tells the story of the hands that shaped them and the landscapes that inspired the colors and patterns on their surface. We use the tiles of the main pottery towns (Fes, Tamegroute, Safi) and the tones of the desert as a reference to curate the color palette. We divide the palette between the two current collections: Noor and Maktub.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17280dc e-con-boxed e-con\" data-id=\"17280dc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aa047 elementor-widget elementor-widget-heading\" data-id=\"b0aa047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TYPOGRAPHY:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d5296 elementor-widget elementor-widget-heading\" data-id=\"74d5296\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We chose a combination of two serif fonts - inspired by the curves and ornaments of Arabic calligraphy - and a narrow Helvetica, typical of 20th century posters, newspapers and traffic signs in the region.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a28c58f e-con-boxed e-con\" data-id=\"a28c58f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca6e16 elementor-widget elementor-widget-gallery\" data-id=\"0ca6e16\" data-element_type=\"widget\" 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.elementor-gallery__item-overlay-content__title{opacity:1}a.elementor-item.elementor-gallery-title{color:var(--galleries-title-color-normal)}a.elementor-item.elementor-gallery-title.elementor-item-active,a.elementor-item.elementor-gallery-title.highlighted,a.elementor-item.elementor-gallery-title:focus,a.elementor-item.elementor-gallery-title:hover{color:var(--galleries-title-color-hover)}a.elementor-item.elementor-gallery-title.elementor-item-active{color:var(--gallery-title-color-active)}.e-con-inner>.elementor-widget-gallery,.e-con>.elementor-widget-gallery{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/color-moodboard.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-0ca6e16\" data-elementor-lightbox-title=\"color moodboard\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM2MSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9jb2xvci1tb29kYm9hcmQucG5nIiwic2xpZGVzaG93IjoiYWxsLTBjYTZlMTYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/color-moodboard.png\" data-width=\"1080\" data-height=\"1350\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/paleta-ultima.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-0ca6e16\" data-elementor-lightbox-title=\"paleta ultima\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI0MSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9wYWxldGEtdWx0aW1hLnBuZyIsInNsaWRlc2hvdyI6ImFsbC0wY2E2ZTE2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/paleta-ultima.png\" data-width=\"5200\" data-height=\"3270\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/fonts.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-0ca6e16\" data-elementor-lightbox-title=\"fonts\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5NCwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9mb250cy5wbmciLCJzbGlkZXNob3ciOiJhbGwtMGNhNmUxNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/fonts.png\" data-width=\"1080\" data-height=\"1350\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/varro-last-cards-e1702922491215.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-0ca6e16\" data-elementor-lightbox-title=\"varro last cards\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM4OSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC92YXJyby1sYXN0LWNhcmRzLWUxNzAyOTIyNDkxMjE1LnBuZyIsInNsaWRlc2hvdyI6ImFsbC0wY2E2ZTE2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/varro-last-cards-e1702922491215.png\" data-width=\"2300\" data-height=\"1500\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d00cf2d e-con-boxed e-con\" data-id=\"d00cf2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0299ed e-con-boxed e-con\" data-id=\"e0299ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fab345a elementor-widget elementor-widget-heading\" data-id=\"fab345a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CREATIVE VALUE:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97bac8 elementor-widget elementor-widget-heading\" data-id=\"a97bac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Each piece of Varro is a \"window to the soul of Morocco.\" We further developed this point and used the silhouettes of the products to illustrate the metaphor. The designs were applied on social media and collaterals.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2355cca e-con-boxed e-con\" data-id=\"2355cca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8ddf0 elementor-widget elementor-widget-gallery\" data-id=\"fd8ddf0\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/catalogo.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fd8ddf0\" data-elementor-lightbox-title=\"catalogo\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMxOSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9jYXRhbG9nby5wbmciLCJzbGlkZXNob3ciOiJhbGwtZmQ4ZGRmMCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/catalogo-768x1152.png\" data-width=\"768\" data-height=\"1152\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/Frame-112.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fd8ddf0\" data-elementor-lightbox-title=\"Frame 112\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI1MywidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9GcmFtZS0xMTIucG5nIiwic2xpZGVzaG93IjoiYWxsLWZkOGRkZjAifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/Frame-112-768x768.png\" data-width=\"768\" data-height=\"768\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/iphone-mock-up-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fd8ddf0\" data-elementor-lightbox-title=\"iphone mock up 2\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI1NywidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9pcGhvbmUtbW9jay11cC0yLnBuZyIsInNsaWRlc2hvdyI6ImFsbC1mZDhkZGYwIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/iphone-mock-up-2-768x512.png\" data-width=\"768\" data-height=\"512\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/SILUETA-4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fd8ddf0\" data-elementor-lightbox-title=\"SILUETA 4\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI1OSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TSUxVRVRBLTQucG5nIiwic2xpZGVzaG93IjoiYWxsLWZkOGRkZjAifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/SILUETA-4-768x768.png\" data-width=\"768\" data-height=\"768\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ccb32e e-con-boxed e-con\" data-id=\"8ccb32e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ec4953 e-con-boxed e-con\" data-id=\"0ec4953\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8beb7 elementor-widget elementor-widget-heading\" data-id=\"0a8beb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACTIVATION:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b4d46 elementor-widget elementor-widget-heading\" data-id=\"57b4d46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lastly, we led the Art Direction, by differenciating the two collections through attrezzo elements and colours. Photographed by IETU films.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91932d0 e-con-boxed e-con\" data-id=\"91932d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df0e19 elementor-widget elementor-widget-gallery\" data-id=\"8df0e19\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/1a.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8df0e19\" data-elementor-lightbox-title=\"1a\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzMywidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC8xYS5wbmciLCJzbGlkZXNob3ciOiJhbGwtOGRmMGUxOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/1a.png\" data-width=\"1080\" data-height=\"1350\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00018-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8df0e19\" data-elementor-lightbox-title=\"image00018\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM1NSwidXJsIjoiaHR0cHM6XC9cL2FsZWFsdXh1cnlicmFuZGluZy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9pbWFnZTAwMDE4LXNjYWxlZC5qcGVnIiwic2xpZGVzaG93IjoiYWxsLThkZjBlMTkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00018-scaled.jpeg\" data-width=\"2560\" data-height=\"1710\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/12\/image00022-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8df0e19\" 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