{"id":1542,"date":"2023-01-16T09:44:11","date_gmt":"2023-01-16T09:44:11","guid":{"rendered":"https:\/\/alealuxurybranding.com\/portfolio\/beyond-helvetica\/"},"modified":"2024-05-05T10:30:07","modified_gmt":"2024-05-05T10:30:07","slug":"beyond-helvetica","status":"publish","type":"portfolio","link":"https:\/\/alealuxurybranding.com\/en\/portfolio\/beyond-helvetica\/","title":{"rendered":"The Halloway:"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1542\" class=\"elementor elementor-1542 elementor-1296\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-359eed6 e-con-full e-con\" data-id=\"359eed6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2bc1a93 e-con-full e-con\" data-id=\"2bc1a93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d44d0 default e-add-animated e-add-animated-liveyes elementor-widget elementor-widget-heading\" data-id=\"58d44d0\" data-element_type=\"widget\" data-settings=\"{&quot;e_animations_enable&quot;:&quot;yes&quot;,&quot;alpha_transition_liveanim&quot;:&quot;alphaopacity&quot;,&quot;vertical_transition_liveanim&quot;:&quot;tobottom&quot;,&quot;entrance_amount_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]},&quot;entrance_speed_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;entrance_delay_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;equation_entrance_animation_liveanim&quot;:&quot;power3&quot;,&quot;ease_entrance_animation_liveanim&quot;:&quot;inOut&quot;,&quot;trigger_live_liveanim&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"e-add-animations-entrance\"><h1 class=\"elementor-heading-title elementor-size-default\">The Halloway:<\/h1><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26aff68 maxwi e-add-animated e-add-animated-liveyes elementor-widget elementor-widget-heading\" data-id=\"26aff68\" data-element_type=\"widget\" data-settings=\"{&quot;e_animations_enable&quot;:&quot;yes&quot;,&quot;alpha_transition_liveanim&quot;:&quot;alphaopacity&quot;,&quot;entrance_amount_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;entrance_speed_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;entrance_delay_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;equation_entrance_animation_liveanim&quot;:&quot;power3&quot;,&quot;ease_entrance_animation_liveanim&quot;:&quot;inOut&quot;,&quot;trigger_live_liveanim&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"e-add-animations-entrance\"><h2 class=\"elementor-heading-title elementor-size-default\">Where all good stories begin.<\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b829d3 maxwi e-add-animated e-add-animated-liveyes elementor-widget elementor-widget-text-editor\" data-id=\"2b829d3\" data-element_type=\"widget\" data-settings=\"{&quot;e_animations_enable&quot;:&quot;yes&quot;,&quot;alpha_transition_liveanim&quot;:&quot;alphaopacity&quot;,&quot;entrance_amount_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;entrance_speed_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;entrance_delay_liveanim&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;equation_entrance_animation_liveanim&quot;:&quot;power3&quot;,&quot;ease_entrance_animation_liveanim&quot;:&quot;inOut&quot;,&quot;trigger_live_liveanim&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style><div class=\"e-add-animations-entrance\">\t\t\t\t<p>If you heard a good story today, it probably began at The Halloway.<\/p><\/p>\n\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f64ef8 e-con-full e-con\" data-id=\"2f64ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-11f78fe e-con-boxed e-con\" data-id=\"11f78fe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fffd35 e-con-boxed e-con\" data-id=\"5fffd35\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8827b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc8827b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CONCEPT<\/p>\n<p>At the centre of the two greatest cities in the world, Paris and NYC, lies a den of magnetic eccentricity, where guests can see their own idiosincrasies reflected in every nook and every detail.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95d86f0 e-con-full e-con\" data-id=\"95d86f0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6929ccb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6929ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SERVICES<\/p>\n<p>Branding Strategy \u00b7 Identity Design \u00b7 Collateral Design \u00b7 Interiors Consulting \u00b7 Social Media Content \u00b7 Experiential Marketing<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c25d7c7 e-con-boxed e-con\" data-id=\"c25d7c7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9872f34 e-con-full e-con\" data-id=\"9872f34\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d9e16 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d9d9e16\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Frame-45-768x768.png\" alt=\"Frame 45\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Frame-53-768x768.png\" alt=\"Frame 53\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/01\/Frame-47-768x768.png\" alt=\"Frame 47\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a03f8a elementor-widget elementor-widget-image\" data-id=\"5a03f8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/11\/Hotel-Room-Card-Mockup-1024x683.png\" class=\"attachment-large size-large wp-image-3071\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/11\/Hotel-Room-Card-Mockup-1024x683.png 1024w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/11\/Hotel-Room-Card-Mockup-300x200.png 300w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/11\/Hotel-Room-Card-Mockup-768x512.png 768w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/11\/Hotel-Room-Card-Mockup-1536x1024.png 1536w, https:\/\/alealuxurybranding.com\/wp-content\/uploads\/2023\/11\/Hotel-Room-Card-Mockup-2048x1365.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3071,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.9 (Yoast SEO v16.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Halloway: - Alea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alealuxurybranding.com\/en\/portfolio\/beyond-helvetica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Halloway:\" \/>\n<meta property=\"og:description\" content=\"If you heard a good story today, it probably began at The Halloway. CONCEPT At the centre of the two greatest cities in the world, Paris and NYC, lies a den of magnetic eccentricity, where guests can see their own idiosincrasies reflected in every nook and every detail. 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